As the digital era continues to shape our musical landscape, the rising tide of new talent can be overwhelming. Today, we’re highlighting an artist who’s making waves in the rap, hip-hop, and alternative trap genre, all while standing tall in his pursuit of authenticity and originality. His name is Surf, a DIY artist hailing from Atlanta, Georgia.
Surf was born on February 12, 1999, and has been in the music industry for four years. His journey into music is a testament to tenacity and resilience. He draws inspiration from music icons like Lil Uzi and Travis Scott and his immediate environment, representing a demographic often overlooked. His goal? To inspire the youth to hustle hard, never give up on their dreams, and to live their truth, no matter what it is.
Surf stands out for his DIY approach to music. He is involved in every stage of the creation process, from writing and producing to recording and engineering. His music, he says, “encapsulates me as a whole.” Surf’s musical energy is a perfect soundtrack for those moments when listeners need to clear their heads and confront their obstacles – a testament to his musical skill and keen sense of audience engagement.
Though relatively new to the industry, Surf has already seen significant success. His projects have garnered over 50 million streams across various platforms without any major backing or promo. Notably, he has been featured on a few official Apple Music playlists and respected music blogs.
One of Surf’s standout tracks is “Killing me” from the album “Godspeed”. He holds this track close to his heart, as it features voicemails from his late mother and explores some of his personal experiences. His music’s purpose is to connect with listeners and offer comfort and solace, an approach that truly sets him apart.
Surf’s latest release, “Alright With You”, dropped on May 19, 2023. Produced by Amore and Koii, the song is a masterclass in authenticity and self-expression. Surf says of the track, “This song was my favorite on the project because I was able to comfortably express myself and structure it in a song in an organized way.” A standout line, “Tell me is it normal. Tell me do you fall in love at first sight,” encapsulates the direct and poignant communication that is a hallmark of Surf’s music.
Looking ahead, Surf envisions a future where his music becomes a household name. He dreams of touring, hosting events for the youth, and eventually branching off into the film industry. He aims to inspire the next generation of musicians to create music with pure intentions, emphasizing that money should not be the primary motivation in a creative pursuit.
In a music industry often criticized for its lack of originality, Surf offers a fresh and authentic voice. His music reflects his experiences, struggles, and triumphs, providing a raw and real soundtrack to the life and times of a young artist from Atlanta. Surf is not just riding the waves of the music industry, he’s creating his own.