We spoke exclusively with Jordan Smithy as he prepares for the next phase of his career following the release of Echo — a track that signals growth, ambition and international expansion.
The UK Pop RnB artist first gained national recognition through Little Mix: The Search, where his standout performances introduced him to a broad audience and created industry momentum around his name. That platform became the foundation for his independent development as an artist.
Jordan has also expanded beyond music with a feature appearance in the NBC Universal production Every Body, strengthening his cross-platform presence across entertainment.
Speaking exclusively, Jordan revealed that his current focus is building a strong catalogue of new records while spending time in Los Angeles working with established producers.
“I feel like this is the most important stage of my career so far. The music we’re creating right now feels bigger, more confident and ready for a global audience,” Jordan told us.
Sources confirm that the LA sessions are centred around developing hit-ready material while preserving his authentic sound.
Management describes this chapter as a defining moment — positioning Jordan as a serious international Pop RnB contender.
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Artist Management: pr@ribentertainment.com