Music Link: https://open.spotify.com/album/3WVm1izygXaRLEECTEre9d?si=m8uoGmZESHGU7uPX000G-w
International recording artist and two-time Grammy nominee, Etana, has once again taken the spotlight with her latest single, Mirror. Produced by the legendary Kemar McGregor, widely known as the “Billboard King,” this collaboration is already generating buzz across music platforms.
The music video for Mirror premiered today on both Worldstar Hip Hop and Hollywood Unlocked, quickly gaining attention for its striking visuals and potent message. Kemar McGregor, a driving force in reggae and dancehall since the early 2000s, brings his signature sound to this electrifying new track. In Mirror, Etana delivers a bold and empowering message aimed at her critics, with the fierce declaration, “Dem a watch me and me nah study dem.” Known for their ability to set trends, Etana and McGregor have crafted a standout track that’s sure to resonate in the dancehall world.
As one of the few Jamaican female artists to be nominated for a Grammy, Etana continues to break new ground. Her collaboration with McGregor on Mirror highlights her exceptional versatility and authenticity as an artist. The video complements the song’s themes of resilience and self-reflection, offering a visual experience that matches the track’s intensity. Speaking about the release, Etana encouraged her fans, saying, “Look into the Mirror,” urging introspection as she continues to make bold artistic statements through her music.
Fans can now watch the official video for Mirror on Worldstar Hip Hop and Hollywood Unlocked. With this dynamic release, Etana and Kemar McGregor once again cement their roles as trendsetters in reggae and dancehall.
About Etana:
Etana is an international recording artist and two-time Grammy nominee, celebrated for her powerful voice and messages of empowerment. As the first Jamaican female artist in over 18 years to be nominated for a Grammy, she continues to pave the way for women in reggae and dancehall, with numerous hit songs to her name.
About Kemar McGregor:
Kemar McGregor, famously known as the “Billboard King,” has been a powerhouse in the reggae and dancehall industry for over two decades. His ability to create timeless, chart-topping hits has made him a global icon in the genre.